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Yabatech and Unilag Campus Activation for Vlisco Nigeria

Yabatech and Unilag Campus Activation for Vlisco Nigeria

When it comes to high quality and premium fabrics, textile, and fashion, very few brands can successfully boast of firmly established roots and strong staying power in the African continent like Vlisco. Vlisco brand has flourished based on its relationship with African consumers more particularly African women since the late nineteenth century and has continued to do so.

The fabrics are a perfect solution for the woman that wants to stand out from the crowd but keeps in mind the simplicity and comfort with a dash of sophistication and for this reason, Vlisco has decided to take its campaign to the school environment to reach more of these women and young ladies alike.

CityMarketing, an arm of SkillPatron came in handy to reach the brand’s choice target audience. With CityMarketing, your campus brand activation achieves high visibility among your core target audience/market. It puts you right in front and at the centre of activity and in direct pathway and contact with as many students as possible.

We used campus activation to build brand’s popularity in these tertiary institutions and give the consumer an experience that made them feel a real personal connection to the Vlisco brand.



Use CityMarketing to grow your number of walk-in customers, online orders, inbound phone calls, email & social media enquiries – by faultlessly executing street marketing activation campaigns using smart promo girls on skates; leaflet distribution; newspaper inserts; eCommerce; Google search advertising; social media marketing; BRT bus/keke fleet advertising & roadshows in the busiest hangout spots, traffic routes, markets, malls, hotels, schools, mosques & churches all over Nigeria.


Call us today on +2341-448-9249 or 090-24000-661.

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