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The Power of Advertising

The Power of Advertising

Without advertising today, it is nearly impossible to get your products or service to the right audience. Advertising simply put, is an act of influencing the purchasing power of potential and existing customers.

Below are few key benefits of advertising:

  • Brand Visibility

If you choose to conduct your advertising campaign through social media, pay-per-click online advertising, newspapers and other print resources, broadcast placements or in-store retail promotions, what you are doing is to help raise the visibility of your brand or the products or services you engage in. Few of these advertising opportunities come through ongoing involvement with people on a personal scale; it could be digital and virtual or real and local. Identifying and engaging with people who gravitate toward your brand enhances your opportunities for sales and referrals. You may find social media help you grow your abilities to build a real audience for your business, not just to make a few sales.

  • New Product Launch

Launching a new product into the market without creating the necessary buzz around it to attract attention brings to mind the ‘age-old’ cliché about a telephone ringing in an empty house. Once no one answers the “bell” of your product launch, your sales do not increase and your product does not thrive in the marketplace.

Selecting how to publicize a new offering requires an in-depth study and understanding of the demographics of your target market as well as a well-chosen media selection that can place your ads in front of those potential customers.

  • Customer Attraction

Generally speaking, advertising engages with customers and prospects to persuade and convince them that your products or services outdo the value of what your competitors have to offer and they therefore should choose your brand, first and foremost.

This type of advertising will require more ads over a longer time period in order to establish your authority as a resource and also your value as a merchant.

  • Other Considerations

All advertising campaigns require thoughtful consideration of its cost-benefit ratio. When the money you spend to reach your customers exceeds the value those customers rake in, you are definitely wasting your investment unless you simply want to achieve awareness for your brand. If you choose and negotiate the cost of media placements yourself or use a professional media buyer, confirm the likely results of your campaign as much as you can before you proceed and review its results thoroughly after the fact so you can refine the choices you make for your next campaign.

Don’t have an agency and looking to advertise? Never mind, we will help you send out the right message to the right place at the right time so you reach your customers and clients at point of purchase and increase your sales. CityMarketing can help you decide what content, location and budget will give you the best possible return.




Use CityMarketing to grow your number of walk-in customers, online orders, inbound phone calls, email & social media enquiries – by faultlessly executing street marketing activation campaigns using smart promo girls on skates; leaflet distribution; newspaper inserts; eCommerce; Google search advertising; social media marketing; BRT bus/keke fleet advertising & roadshows in the busiest hangout spots, traffic routes, markets, malls, hotels, schools, mosques & churches all over Nigeria.

Call us today on +2341-448-9249 or 090-8499-9920.

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