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Gula Powered by Adsef Showing @Terra Kulture | How to Market your Play

Gula Powered by Adsef Showing @Terra Kulture | How to Market your Play

Marketing is the unsung part of theatre. While the glamour and applause go to the cast and crew of a play, selling the play generally starts a month earlier. The bigger the volunteer army you can unleash to market and talk up your play the better. It is much easier to market a big cast show like a musical than it is a one man show. The math is obvious. Many people have more friends than one person. Actors cast in plays for the first time will generally bring more people to the show than will seasoned vets. Stick a six year old in a play and every relative from miles around will come to the show. For the intents of this write up there is paid marketing (advertising) and unpaid marketing (promotions).

As the old adage goes;

you need to put bums in the seats.

The equally age-old question is how do you do that? Give SkillPatron’s City Marketing Unit a call today on 09084999920 or 09024000661 or hit us up on

The snapshots below were taken from our flyer distribution services for Gula (Powered by ADSEF & Ash Vault) at the busiest garages and spots in and around Awolowo Road, Ikoyi and Victoria Island, Lagos.

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