Road Shows & Brand Activations & Experiential Marketing
Building a brand is entails a broad range of activities including organizing brand activation activities, road shows, brand activation and experiential marketing. Promotional marketing is useful for spreading the reach of your brand. Many global brands have established their brands and continue to increase the reach of their brand through brand activation. Memorable, value-adding experiences are necessary for the growth of your brand. We can cause this happen.
What is Brand Activation?
Brand activation is basically increasing awareness and engagement through enhancing brand experience most likely road shows and experiential marketing. To establish a successful brand, more specifically your target audience, you need to be aware of your existence.
At CityMarketing, we offer promotional marketing methods that are suitable for increasing mindshare and giving your customers an unforgettable experience that makes them feel like they have a personal connection to your brand.
Every business’ goal is retaining loyal customers. Customers tend to patronize the brand they identify with. This level of loyalty should be intentional. Live experiential marketing events are the ideal choice for engaging with your consumers on an emotional level. Top global brands do this all the time. As the popular marketing phase goes, people tend to buy with their emotions and justify it with logic.
These events are organized to give people a chance to try a product, ask questions about it, share concerns and give them room to make a suggestion. This will make them feel like a part of a large family. We help you achieve this purpose by our skilful ability to blend physical and digital experiences. Creating an environment where participants are encouraged to interact with one another, play games and take pictures. Our aim is to reach your clients on different levels, logical, emotional and psychological. They’d leave the event recalling every detail.
There are several types of experiential promotional activation like:
In-store retail marketing
During an in-store retail marketing activation, customers are allowed to try out a product; they are allowed to ask questions and share their experience. This experience enhances the image of a product or the brand as well as, present an excellent opportunity to showcase the benefits of the product. Retail marketing can be done through point purchase displays, attractive design or hosting and retail product launch experiences that allow consumers to experience and try a particular product or a new product.
Metrics for brand activation campaigns
Before setting out to carry out a brand activation, you need to define the underlying objectives of the brand activation campaign. The objectives of a campaign help define the right methods to reach your customers and it is the most effective way of enabling us develop a face to face two-way conversation with your customers.
At CityMarketing, we launch a brand a marketing campaign that allows your customers to experience engaging and memorable moments that strike just the right emotional cord.
Here’s a check-list of some of our measurement factors to guide your marketing campaign
Consumer reach: this is an estimated figure of the campaign reach, whether it is on a national scale, online reach or regional scale. It is all about determining how many targeted consumers the campaign activation will reach.
Brand relevance: brand relevance measures the relevance of the campaign. It resolves the question of how the activation strategy represents the brand’s message and core values.
Return on investment: this is a measure of benefits vs the cost. Activation awareness campaigns do not only measure the benefits on financial terms and sales, but it also presents an opportunity to capture consumer data, such as emails, social media followers for future marketing leads and sales.
Long-term potential: every activation campaign ought to trigger sizeable long-term benefits.
Integration capabilities: a good brand activation campaign should have the ability to integrate with other types of marketing channels within the company.
Uniqueness: a successful brand activation should offer unique value or selling proposition that captures your consumers’ attention and cause them to want to talk about it.
How we best use experiential marketing
At CityMarketing, we look at your brand’s personality and delve into its story to fully comprehend what it stands for and what it seeks to represent. We seek to create memorable and measurable experiences around its values and then wait for the love to pour in.
We also offer digital and social services to amplify and extend the reach of live campaigns and maximize brand returns. Social media, for instance, is a tool that can turn brand experiences into viral sensations for millions to enjoy.
Experiential marketing can take many forms including a roadshow. Brand roadshows give that unique touch and feel and are effective for creating direct contact with your target audience; strike up a conversation, raise brand awareness and build brand loyalty.
At CityMarketing we understand people crave experiences and not just products. We are passionate about creating the ambience that creates room for experiences. We use thoughtful processes to deliver captivating moments to consumers through powerful experiential roadshows.
We identify the best locations through our venue selection system. We can also help you select the proper ambassadors to represent your brand. Our team is made up of brand experience experts that provide hands-on services, ensuring your roadshow meets its stipulated objectives.
What makes us different?
We’ve worked with a wide range of leading brands, across diverse sectors. At every project, we work in close partnership with a brand, alongside their internal teams, to ensure that our approach fits into the objectives of the campaign.
Our experiential marketing services encompasses everything you’d need to create and deliver a remarkable live experience campaign. Our team is skilled, having an in-house concept designer, location planning, production, logistics and staffing. We’re thoroughly equipped to undertake any type of brand activation. We identify both popular and emerging trends that cater to a specific niche or a target audience and even oversee partnership arrangements that could help widen your brand reach.
Whether you’re starting out today or you’ve been in business for a while, do not underestimate the influence of experiential brand activations. They can shape and advance your brand in unimaginable ways. Call us today to get started.